Social Media
Case Studies
Case Study #1
The DePaulia | Account: @thedepaulia
As Marketing Manager for The DePaulia, I led initiatives to strengthen the publication’s digital presence, improving audience engagement, and modernizing content strategy across social platforms. My work emphasized developing scalable creative systems, refining brand storytelling, and implementing entertainment-driven social media practices to better connect with the student landscape.
Key Improvements:
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Directed the development of a streamlined short-form video strategy.
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Updated design and branding guidelines focused on visual intrigue.
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Developed techniques to create more shareable and culturally relevant.
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Emphasized our audience interaction, entertainment value, and utilized across entertainment and pop culture.
Case Study #2
Client: Bijans | @bijanschicago
My client, Bijans, a bar and restaurant in River North Chicago, entrusted me with the task of establishing their online presence across Instagram, Facebook, and TikTok. Beginning from ground zero, my focus was to strategically craft and implement a robust social media strategy that would not only introduce Bijans to the digital landscape but also engage their audience effectively.
With a meticulous approach, I orchestrated campaigns to promote Bijans' grand opening, highlight specials, and showcase their latest releases. The emphasis was on creating a cohesive narrative across platforms, ensuring a seamless brand experience for the audience.
Case Study #3
Client: All Families Surrogacy | @allfamiliessurrogacy
My client, All Families Surrogacy, a surrogacy agency in Beaverton, Oregon, wanted to hone its audience, design, and purpose. I led my social team in taking their designs from chaotic and confusing to aesthetic and calming. Making surrogacy knowledge digestable and interesting to a general audience.
We began the account with specific knowledge and information but built a creative and visual appealing account with our own inspiration and creativity. Bringing in elements that make viral content and better quality photography. We honed AFS's image immesely.
Describe your image
Describe your image
Describe your image
Describe your image
Case Study #4
Client: Exclusive PR + Marketing | @exclusiveprbiz
When I began at Exclusive PR, it became apparent that there was a significant opportunity to enhance their social media presence. With fewer than 500 followers and a notably low engagement rate, I recognized the untapped potential to amplify the brand's reach and impact.
Through meticulous planning and execution, the goal was clear: to cultivate a more robust brand awareness and refine the overall brand vision for Exclusive PR. Over the course of a year, the results spoke volumes. Engagement climbed by an impressive 200%, while the follower count experienced a parallel ascent, increasing by 20%.
The transformation was not limited to numerical metrics alone. The revamped social media presence became a catalyst for attracting new clients directly from the engaging designs and the compelling narrative presented on the brand's page. This organic growth underscored the effectiveness of the strategic approach employed in reshaping Exclusive PR's digital footprint.
Case Study #5
Client: Sugar Factory | @sugarfactorychicago
Upon taking over Sugar Factory's social media account, a distinct opportunity for transformation presented itself. The initial state of the account was characterized by a lackluster and mundane aesthetic, offering little substance to its audience.
In response to this challenge, I implemented a comprehensive strategy aimed at infusing creativity and uniqueness into Sugar Factory's feed. The outcome was a substantial 76% increase in engagement, accompanied by a notable 50% growth in the follower count.
This achievement is a testament to the effectiveness of a purposeful approach to social media management. The path forward holds promise for sustained growth and continued resonance in the digital landscape.
